An application tracking system (ATS) is part of many organizations’ recruitment tech stack. Although they’re frequently seen in corporate settings, small businesses and mid-market companies also use them fairly extensively. 

The pricing of an application tracking system varies depending on its customizability, scalability, and unique requirements. The basic plans include job posting, resume parsing, and candidate tracking. The more advanced plan offers features like background checks, AI-assisted candidate shortlisting, and automated follow-ups. 

However, pricing variations aren’t solely dependent on features. Various other costs come into play when you go for onboarding. Some vendors convey this transparently. Some encourage visitors to reach out with custom requirements to provide the most reasonably priced software package. 

Let’s take a deep dive into understanding the different factors that significantly impact the cost of an ATS. Later in this article, we’ll compare pricing for top solutions and look into what value you can expect in exchange for the price you pay. 

Applicant tracking systems pricing models 

While most ATS exist as SaaS software, they’re offered in a subscription-based pricing model. ATS solutions might be offered at a fixed flat fee or reasonable user-based pricing. 

Let’s look at different pricing models available to purchase the top ATS solutions on the market. 

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Application tracking system pricing models and costs

How transparent is applicant tracking systems pricing, and what are the implementation costs?

Most application tracking systems don’t offer high transparency in pricing as needed, except for a few vendors. Beyond the software flat fees or subscription costs, in some cases, there are other costs, such as implementation costs and unexpected fees. 

The table below aggregates the additional costs you might incur when onboarding the software. 

*Implementation costs are expenses incurred when introducing a new system, policy, or process into the business. For ATS solutions, enterprise-level clients usually pay the implementation fees or any additional costs for professional services. 

Applicant tracking systems pricing insights: Factors, unexpected costs, and discounts

For a business with less than 100 employees, an application tracking system costs an average of $250 to $3000 annually. As you grow, the system might come at a cost of over $50,000 per year for enterprise clients. 

Let’s see how the top ATS solutions compare with the average pricing in this category and what influences this pricing. 

1. Greenhouse

• G2 rating: 4.4 based on 3,208 reviews.
• Pricing plan: It costs around $6500 annually for 1 to 10 employees. The costs increase along with the number of users or if you choose a more advanced version of the plan. 
• Top features: Multi-channel sourcing, job ad market, texting powered by grayscale, and GDPR compliance. 
• Factors influencing pricing: Costs related to data migration or professional services can influence pricing. The vendor might increase the subscription cost by a set percentage at renewals. 
• Unexpected costs: Based on terms set in the contract, the subscription costs increase by a set percentage at renewals. Also, subscribe to a limited number of licenses, only the ones you need. The account executive team is flexible to accommodate your needs and requirements.
• Benefits: Streamlines recruitment workflows, improves candidate experience, and helps teams make data-driven hiring decisions.

Insights on Greenhouse based on G2 reviews

These insights are based on 565 reviews submitted by the G2 user community for Greenhouse between December 2, 2024, and March 18, 2025.

• Pricing: 6.9% of users had good things to say about Greenhouse’s pricing, but 12.4% felt it was a drawback. That means more people see pricing as a challenge than a perk, making it something to consider.
• Who uses it? 48.6% of users come from mid-sized businesses (50-500 employees), making it the largest user group. Enterprises (1000+ employees) account for 23.2%, while large companies (500-1000 employees) make up 19.1% of the user base. Small businesses (under 50 employees) represent 9% of users.
• Ease of use, performance, and reliability: User sentiment around Greenhouse highlights ease of use as a major strength, with 54.5% of users praising its intuitive and user-friendly interface. Performance is also a positive aspect, mentioned in 17.2% of reviews, with users appreciating its speed and efficiency. Reliability, while less frequently noted, is mentioned by 3.2% of users, suggesting that stability and uptime are not major concerns for most users.

Greenhouse’s pricing is on the higher side when compared to the average cost of an ATS, which is between $250 and $3000. However, its feature set delivers the value clients seek in such a package.

2. BambooHR

• G2 rating: 4.4/5 based on 2,464 reviews.
• Pricing plan: $108 per month for 20 employees + $5.40 per month per each additional employee.
• Top features: Policy management, careers page, employee self-service, and customizable forms. 
• Factors influencing pricing: Add-on solutions like payroll and benefits management cost extra. However, if you bundle these products, you get a bundle discount. Payroll is offered at $150 per month for 20 employees and then $7.25 per month for additional employees. 
• Unexpected costs: An implementation fee of 5%-15% of the annual software cost can be charged. 
• Benefits: It simplifies HR tasks for small and medium businesses, centralizes employee data, and automates workflows.

Insights on BambooHR based on G2 reviews:

These insights are based on 74 reviews submitted by the G2 user community for Bamboo HR between December 3, 2024, and March 11, 2025.

• Pricing: Pricing is not a dominant discussion point among users, with only 4.1% mentioning it positively and 5.4% highlighting it as a concern. While some users appreciate the cost, a slightly higher percentage find it challenging.
• Who uses it? The platform is primarily used by mid-sized businesses (50-500 employees), which make up 59.5% of its user base. Small businesses (under 50 employees) account for 37.8%, showing strong adoption among smaller teams. Lastly, large companies (500-1000 employees) represent a smaller portion, at 2.7%.
• Ease of use, performance, and reliability: User sentiment highlights ease of use as BambooHR’s key strength, praised by 59.5% of users. Performance is noted by 24.3% for its speed and efficiency, while reliability receives no positive mentions, suggesting stability isn’t a standout feature.

Overall, Bamboo HR offers reasonable pricing. It’s within the range of average ATS pricing.  

3. JobDiva

• G2 rating: 4.7/5 based on 1,360 reviews.
• Pricing plan: Actual pricing for JobDiva is available upon request. Get in touch with the company for more details. Some websites claim its pricing starts from $100 per month. 
• Top features: Job requisition management, customized application forms, and resume management.
• Factors influencing pricing: There are setup fees involved, and they vary from client to client. Different modules, integrations, and customizations also affect the final software cost. 
• Unexpected costs: Since the software is more of an enterprise-level solution, you can expect costs for data migration and professional services.
• Benefits: Offers a user-friendly mobile app, automated workflows, and integrations.

Insights on JobDiva based on G2 reviews:

These insights are based on 276 reviews submitted by the G2 user community for JobDiva between December 2, 2024, and March 17, 2025.

• Pricing: JobDiva’s pricing is mentioned more as a challenge than a benefit, with 1.1% of users highlighting its value and 11.6% expressing concerns. Common pricing-related challenges include the high cost, the feeling that certain features should be more affordable, and occasional concerns about value for money.
• Who uses it? JobDiva is primarily used by mid-sized businesses (50-500 employees), which make up 59.5% of its user base. Large companies (500-1000 employees) account for 28.8%, while enterprises (1000+ employees) represent 9.1% of users. Small businesses (under 50 employees) make up the smallest share at 2.6%.
• Ease of use, performance, and reliability: JobDiva is widely praised for ease of use (46.4%), with users finding it intuitive and user-friendly. Performance is also noted positively by 18.1%, while reliability is rarely mentioned (0.4%), suggesting it’s not a major discussion point.

JobDiva’s pricing becomes high due to the implementation and additional costs. However, it caters well to enterprise clients.

4. Ceipal ATS

• G2 rating: 4.6/5 based on 1,359 reviews.
• Pricing plan: A free trial is available. Ceipal ATS is $24 per user per month. Its advanced automation bundle costs $48 per user per month, and workforce management costs $4 per user per month. 
• Top features: Resume search, data import/export, customizable templates, employee management, configurable workflows, and job tracking.
• Factors influencing pricing: Integrated Search and Diversity & Hiring are a few additional features that cost extra. 
• Unexpected costs: The implementation cost depends on the modules or integrations you add. It costs around a few thousand dollars. 
• Benefits: Provides integrations across 25+ job boards, AI-powered ATS, and a placement dashboard.

Insights on Ceipal ATS based on G2 reviews:

These insights are based on 121 reviews submitted by the G2 user community for Ceipal ATS between December 2, 2024, and March 17, 2025.

• Pricing: Pricing receives limited attention in Ceipal ATS reviews, with 0.8% of users sharing positive feedback and 3.3% raising concerns. Some mention that customized reports are costly, while others feel the pricing may not suit smaller businesses. A few users also find the cost structure confusing, especially for newcomers.
• Who uses it? Mid-sized businesses (50-500 employees) make up 56.3% of Ceipal’s user base. Small businesses (under 50 employees) account for 23.5%, while large companies (500-1000 employees) represent 15.1%. Enterprises (1000+ employees) make up the smallest share at 5%.
• Ease of use, performance, and reliability: Ease of use is a key strength, with 41.3% of users backing up the claim. Performance is also well-received, with 14% of users mentioning speed and efficiency as positives. Reliability, however, is rarely mentioned, with only 0.8% of users specifically highlighting stability as a strength.

Ceipal ATS is reasonably priced. Compared to the average cost of an ATS, its offering is competitive.

5. Lever

• G2 rating: 4.3/5 based on 2,043 reviews.
• Pricing plan: Costs $3500 per year for 1 to 10 employees. As the number of employees increases, so do the costs. For more than 1000 employees, the costs will be around $140,000.
• Top features: Customized application forms, duplicate candidate prevention, and candidate search.
• Factors influencing pricing: Some integrations and features like candidate texting and career site builder cost extra. 
• Unexpected costs: Costs increase between 5% and 11% at renewals. Negotiate a good deal early on to avoid signing terms with high price hikes.
• Benefits: Improves daily recruiting and long-term hiring by enhancing sourcing, engagement, interview speed, and offer acceptance.

Insights on Lever based on G2 reviews:

These insights are based on 52 reviews submitted by the G2 user community for Lever between November 1, 2024, and March 17, 2025.

• Pricing: User sentiment on Lever’s pricing is evenly split, with 11.5% viewing it positively and 11.5% mentioning concerns. Those who appreciate it highlight its value and flexibility, while others feel that it’s not the cheapest option and that certain features could be more cost-effective.
• Who uses it? Mid-sized businesses (50-500 employees) make up the largest share of Lever’s user base at 43.1%. Large companies (500-1,000 employees) follow at 23.5%, with enterprises (1,000+ employees) accounting for 21.6%. Small businesses (under 50 employees) represent 11.8%. This indicates stronger adoption among mid-sized and larger organizations, with limited use by smaller businesses.
• Ease of use, performance, and reliability: User feedback points to ease of use as Lever’s key strength, with 44.2% describing the platform as intuitive and user-friendly. Performance is viewed positively by 19.2%, whereas only 1.9% mention reliability, indicating stability is less commonly discussed.

Lever’s pricing is on the higher side when compared with the average cost of an ATS.  

6. Zoho Recruit

• G2 rating: 4.4/5 based on 1,767 reviews.
• Pricing plan: 15-day free trial. Plans range from $25 to $75 per user per month.
• Top features: End-to-end hiring features, job advertising, and social recruiting,
• Factors influencing pricing: Add-ons like the client portal and video interviews cost extra.
• Unexpected costs: The cost you pay doesn’t include any data migration fees. Data migration isn’t a part of premium support and costs extra. 
• Benefits: It facilitates social recruiting on platforms and standardizes the resume submission process.

Insights on Zoho Recruit based on G2 reviews:

These insights are based on 35 reviews submitted by the G2 user community for Zoho Recruit between September 12, 2024, and March 13, 2025.

• Pricing: Zoho Recruit’s pricing is well-received by 14.3% of users for its affordability and value, while 8.6% find it steep, especially for mid-sized businesses. Some users appreciate its strong feature set for the cost, while others feel customization could be more budget-friendly.
• Who uses it? Small businesses (under 50 employees) make up 63.6% of Zoho Recruit’s user base, followed by mid-sized companies (50-500 employees) at 30.3% and large businesses (500-1,000 employees) at 6.1%. This indicates stronger adoption among small businesses, with moderate use by mid-sized companies.
• Ease of use, performance, and reliability: Zoho Recruit receives the most positive feedback for ease of use, as noted by 48.6% of users. Performance is highlighted by 14.3% for its speed and efficiency, while only 2.9% of users specifically mention reliability.

Zoho Recruit’s cost is super-reasonable compared to an ATS’s average cost.

7. HROne

• G2 rating: 4.8/5 based on 1,626 reviews.
• Pricing plan: A free trial is available. The basic plan starts from $48 for 50 users and then costs $1 per additional user. Other plans are available at a higher cost and come with advanced features. 
• Top features: Salary structure, compliance, and application tracking.
• Factors influencing pricing: Add-ons like payroll outsourcing, WhatsApp bot, Teams bot, HROne AI, and business intelligence come at an additional cost.
• Unexpected costs: There’s no hidden cost, but enterprise users might need to pay an implementation fee.
• Benefits: It offers efficient application management with customizable workflows.

Insights on HROne based on G2 reviews:

These insights are based on 69 reviews submitted by the G2 user community for HROne between December 3, 2024, and March 18, 2025.

• Pricing: HROne’s pricing receives mixed feedback, with 4.3% praising its affordability and 4.3% noting concerns. Some users find it competitively priced, while others feel certain features could be more cost-effective.
• Who uses it? HROne is primarily used by mid-sized businesses (50-500 employees), making up 44.9% of its user base. Enterprises (1000+ employees) account for 26.1%, while large companies (500-1000 employees) represent 24.6%. Small businesses (under 50 employees) make up 4.3%, indicating that HROne is most popular among mid-sized and larger organizations.
• Ease of use, performance, and reliability: Ease of use is the most praised feature of HROne, with 44.9% of users highlighting its intuitive interface. Performance is appreciated by 33.3%, with mentions of speed and efficiency. However, reliability is not explicitly cited as a strength, indicating it’s not a major focus in user feedback.

HROne offers a reasonably-priced ATS when compared to the average pricing of applicant tracking systems. 

Applicant tracking systems pricing: How do top solutions compare overall?

Here’s a comparison of how quickly the software delivers value after it’s implemented in your business. The insights gathered and grouped from G2 user reviews capture the overall user sentiment.

Choose wisely

ATS pricing varies from vendor to vendor. You have multiple options according to your unique requirements. Choose the software that not only meets your needs but also brings you value faster than other options.

When making your decisions, consider factors like implementation time and ease of setup. These two don’t directly relate to the pricing, but they’re equally important as they affect your team’s focus and efficiency.

Learn more about the top applicant tracking systems available for free.