Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and how to improve their experience.

With the right setup, custom events become a reliable tool for optimizing funnels, increasing feature adoption, and supporting smarter decisions across teams.

Start today by identifying key user actions, setting up custom events in Google Tag Manager, and using the data to improve acquisition and retention.