Rajat Nanda, Business Head- Personal Care, Cavinkare, at the launch of Meera Rice Kanji ( Porridge) Shampoo in Chennai.
| Photo Credit:
BIJOY GHOSH

Chennai-based FMCG major CavinKare continued the use of traditional ingredients for its Meera shampoo. The latest is Meera rice kanji (Rice Porridge) and aloe vera combination shampoo to make hair smooth and keep it shiny.

Earlier it had launched anti-dandruff New Meera Chemparathi Thaali shampoo containing hibiscus, small onions and aloe vera for, to keep dandruff off. Meera Strong & Healthy Shampoo contains Kunkudukai (soapnuts or reetha, a natural ingredient traditionally used in Ayurveda for hair and skin care).

The earlier shampoo variants were focussed on hairfall, strength and dandruff while the latest is to make the hair shine and smooth, said Rajat Nanda, Business Head – Personal Care, CavinKare, told newspersons on the launch of the latest Meera shampoo variant.

“At Meera, we have consistently championed the revival of such time-tested ingredients — from Shikkakai to Small Onion —translating them into modern formats that meet today’s haircare needs while staying true to our traditional roots,” he said.

“In the latest product, we have used the power of rice Kanji (rice porridge) – a time-tested beauty ritual from South Indian kitchens. Known for its ability to smoothen hair structure, add shine, and tame frizz naturally, making it especially beneficial for coarse, frizzy, or damaged hair,” he said. “We are targeting people aged between 20 and 35,” he said. “Meera’s rice kanji shampoo keeps hair smooth and shiny for up to 3 days, offering visible results from the very first wash,” he said.

The Meera rice kanji Shampoo is available in a wide range of SKUs — from sachets to bottles — starting at just ₹2 for a sachet to ₹1312 for a 1L bottle. Consumers can choose from 80 ml (₹85), 180 ml (₹224), 340 ml (₹447), 650 ml (₹1,014)), and 1 litre (₹1,312) variants, says a release.

Nanda said the 30-year-old brand Meera has been so far in the southern markets. The company soon plans to take it to other markets. He did not disclose any financials.

Published on July 16, 2025